Providing Better Service

First, ask yourself...Would you like to provide better service to each and every unique customer that you have?


Regardless if we are referring to external customers or internal customers (internal customers being our employees, co-workers, superiors, business partners, etc.), the only way to build strong, loyal relationships in today's extremely competitive environment is to provide the absolute best, most above-and-beyond service possible. But here is the problem: each and every customer is different, which means that what one customer might consider to be excellent service might simply be average to the next.

The only way to provide the absolute best service to ALL of our customers is to service them through what's called The Customer Paradigm. This means that instead of worrying about what you feel to be good service, you are only concerned with their opinion. We can begin to operate under The Customer Paradigm by asking ourselves specific questions, such as: How do THEY feel about my service? What do THEY really want? What do THEY consider to be excellent service? What do I know about THEIR preferences? How can I improve on our past interaction to make it better, according to THEM?

The key is remembering that just because YOU feel you did a great job doesn't mean they feel the same way, and their opinion is the only one that really counts. In order to make sure your customers have an A+ experience every time, you should evaluate every aspect of your service (through their eyes) which will also help you to decide if there are any parts that could be fixed, changed, eliminated or improved to enhance their experience.